My name is... not Michi. Michi is one of the nicknames I have, used across my social media platforms. So that part of the business name for digital marketing consultancy/ agency was easily decided. What came after was more deliberated on. A rose by any other name will smell just as sweet. It had to be Michi something. I also wanted something short and sweet, easily typed and remembered. I cycled through a few names, such as Michi Marketing, Michi Factory, which were cute but

Michi Labo Consulting is a labour of love, meaning, and maybe... a little recklessness. Hello, I'm Michi. I'm an influencer marketing specialist and consultant based in Malaysia, working with brands and marketing teams across APAC. You can often find me on the medium screen (my laptop) or my small screen (my phone). When I'm not working or writing, I will be on my small-medium screen (e-reader) or buried in a book. An example of the medium screen This is my writing space for